Investing is and has always been a way to earn one's personal and financial freedom. Yet, many of us not feel very comfortable when its come to talk on investing, assuming it is too risky, too time consuming. In this article, we will try to dig out how investing may enable our potential and other non-material aspirations. Why people don't invest. I heard this so many times people often says " Money is not important to me".In fact, in a well-established society where our income level is higher than our basic needs, it reduce money's priority. We tend to focus more on experience rather than physical goals. Why we do hours of work to earn money, when it takes away us from our personal space, friends and families. When the best time of our lives is now, why we mitigate our spending habits to save for the future. These questions are just the surface of the reason for why we don't invest. Before move on further its important to acknowledge them. Let's